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08-31-07
I'm on my company's Sustainability Committee, so I consider this stuff often. Problem is, the consumer's got to use water to clean the bottle & use fossil fuel to return it to the store. Store's gotta pay someone to receive the bottle, and they've got to allot air-conditioned storage space to hold it until, say, a case of bottles is ready to go back to the supplier. Then they burn more fossil fuel to return it. The supplier then has to sanitize the bottle effectively for re-use. The harm to the environment is relatively equal, and there is extra cost for wages of people to coordinate & perform the whole operation. Also, you need altruistic individuals at every step of the way. Joe Store-Manager, for example often cares more about keeping his employee's man-hours low and expediting delivery time than he does about conserving resources. |