Selfish actions exist even in unselfish people. An unselfish act can be taken by a person in order to reap the rewards. This in essence reverses the polarity and the action becomes a selfish one. Each and every individual is concerned with survival and survival is a very selfish trait/instinct.
Everything we do as a human revolves around the self. We eat to placate our hunger, we fuck to placate our lust, and we learn to placate our curiousity. A truly unselfish individual would commit suicide so as to leave more for those who need it.
The self exists, there is no reason not to love it
